Comprehensive Services to Boost Your Online Impact

website development

Everything about your marketing starts with the website. It is essentially your business, just digital. How you interact, how you communicate, what you have to offer, etc. all starts with a functional, optimized website. Our team specializes in developing websites that not only look good, but function properly, with strong SEO and AIO, so that your digital image is effective in lead generation. Whether you are looking to rebuild your website or start from scratch, we've got you covered. We are happy to share examples of our work, and always offer a free website analysis of your current site to prospective clients.

Tailored Strategies

We craft marketing plans that fit your unique business goals, not cookie-cutter solutions. All clients have a custom built marketing plan that fits your needs and your industry.

Marketing operations

Customer engagement processes, systems, digital SaaS and AI integrations, day to day marketing operations, vendor oversight, sales cycle management, CRM process enhancement, and more are all services we provide to keep your marketing operations running at top performance.

Data-Driven Decisions

Our GA4 analytics, KPI and attribution measurement, and competitor insights ensure your marketing investments deliver measurable results. We offer custom complimentary ROI and analytics reports for all monthly marketing services offered.

Marketing budget and vendor management

Marketing budget management and analysis, marketing and vendor services contract negotiation, return on investment analysis, vendor relations and management, contract oversight, cooperative fund management, and invoice verification are all ways to ensure your budget stays in a healthy range and you are getting what you pay for with your vendors and service providers. We manage marketing budgets ranging from a few thousand dollars per month to over $200,000 per month and everywhere in between. No budget is too small or big for us to assist you with.

software implementation

Setting up your new software and implementing it into your day to day operations can be stressful if you aren't even sure where to start. One of our specialties is implementing software so you can focus on what you do best without the hassle of learning a new system for the one-time purpose of implementation. We will set up your SaaS and get you up and running with proper training as soon as the system is ready to go live.

social media management

Our social media management services blend creativity and strategy, ensuring your brand shines through eye-catching graphics, engaging posts and ads, relevant trends, and timely interactions. We help grow your social media page’s audience and convert real people into real customers. Having garnered hundreds of thousands of followers for clients, we understand trends, how to use them to your advantage, and how to allocate funds strategically for strong social media growth. We don't just target anybody on social media either, we target your customers and potential customers using lookalike audiences, multi-account social strategy, and engaging videos, images, and posts. From YouTube to Meta (Facebook and Instagram) to X and TikTok, we know your audiences and how to reach them using social media tools.

Search Engine Marketing (SEM)

From digital ads to paid search, using Google Ads and Microsoft Bing, from retargeting to Google My Business (GMB) account set up and management, we offer a variety of SEM options to meet your company’s goals, enhance and optimize your lead generation, and fulfill your conversion needs.

Search Engine Optimization (SEO)

SEO is the backbone to your marketing strategy. Without SEO, competitors can easily swoop in and overtake your digital branding. They can outbuy you as well. One way to ensure you are top of the page when customers search for your services is to stay digitally relevant using healthy and thorough SEO techniques. Our team offers unique SEO services to help you out perform your competitors digitally, saving you money and time.

Answer engine optimization (AEO)

AEO in marketing is the practice of structuring content so that AI platforms like ChatGPT, Perplexity, and Google AI Overviews can easily read, trust, and cite it as a direct answer to a user's question. Modern websites need AEO to stand out and stay ahead of the game when it comes to competition. Wilsona Marketing specializes in AEO additions to your website.

Creative Content Production

We offer faceless videos, advertising commercials, promo videos, eye-catching, clean graphics and photos, monthly themed videos, content production, and design materials crafted to engage your audience strategically across all social media platforms.

Ongoing Support & Consulting

We don’t just launch campaigns; we optimize and guide your marketing operations for sustained growth. When there is an emergency, we are there to assist you and your business because we know sometimes "things" happen and you need an extra set of eyes on it. When you are facing a digital or marketing emergency, we are here to help with ongoing marketing consulting and support. Our consulting is offered on a monthly, quarterly, and annual basis so you can know you have a team of experts in your corner at all times.

Digital tracking & retargeting

One of the most effective ways to accurately track ROI is to use various tracking methods on all of your marketing and vendors. We specialize in setting up and optimizing digital tracking and provide monthly reporting for all of our clients. This includes call tracking, link tracking, digital account tracking, and more. What you do with that tracked information is the most important step. We specialize in effectively retargeting in-market and tracked customers to increase ROI and reduce ad spend.

Competitor analysis and competitive strategy

Most marketing agencies play offense. We strategize using offense and defensive tactics when it comes to our clients and their businesses. We offer proprietary methods to help you beat out the competition, increase lead generation, and build your brand’s digital dominance.

Brand development

Logos, brand voice, brand kits, typography, marketing content strategy, marketing operations, and marketing processes - they are all important pieces of your overall branding and brand loyalty structure. We oversee branding and rebranding so you can focus on your goals and can leave brand building to the experts.

Reputation Management

Your digital presence starts with your reputation on and off the screen. We specialize in enhancing your brand’s reputation by ensuring customer issues are identified and handled early and your team’s processes are adjusted intentionally for high-rated, exceptional customer service. How you handle issues online says more about your company than a social media rant ever could. We are here to support your reputation management internally and externally.

Community involvement

Businesses thrive when they engage with the community. Our team’s approach to community involvement can be duplicated and adjusted for any sized business looking to be a leader in its community. Philanthropic endeavors by local businesses are essential for community growth and sustainability. We help you highlight your efforts, encourage co-branded support, and help manage partnerships with local charities that you support.

Data mining

The biggest customer base you have available to reach out to is your existing customer base. They know you, your processes, the value you offer, and they also know other people who may need your services. It is important to have a healthy balance when reaching out to your existing database and our team has over a decade of effective experience in marketing to first-party data.

crm implementation and management

Setting up your CRM (or cleaning it up in some cases) in imperative to ensure you aren't overstepping with your customers, ensuring you stay top of mind, and ensuring your processes are relevant and effective when it comes to lead to sale processes. Our team can assist you with CRM integration, implementation, and ongoing management.

B2B and B2C Marketing Services

If your business is in the B2B or B2C industry, we offer tailored marketing services to fit your needs. We are a team of creative strategists who help you come up with new, unique ways to help your business stand out whether you are marketing to a customer directly or to a business through a person. Part of our strategy includes knowing who to market to, when to market to them, and how to market to customers and businesses.

Traditional and Digital Design

Billboards, digital ads, website banners, business card design, logo creation, social media image and video creation, GMB image creation, radio scripts, traditional mailers, and more. Traditional marketing, mixed with current digital designing, allows our customers to have overall branding that targets customers who may not be as tech savvy or digitally "present" as others. This ensures you are staying top of mind with your customers on and off the screens.

Photography and videography

We are all human and we all like pretty things. This is where creativity is important when it comes to your marketing strategy and image. You can have the right idea, but if it is not presented correctly, it can fall flat and convert less. We offer photography and videography services to help you get your message out about your brand while looking the part. You are a professional and your business needs to look professional digitally. We offer one-time and ongoing photography and videography services to fit your company's needs.

Google Ads Management

Google Ads management is the ongoing process of planning, building, and optimizing paid advertising campaigns. Its goal is to maximize your Return on Ad Spend (ROAS) by ensuring every dollar directly translates into valuable business outcomes, such as leads, website traffic, or physical sales.

Google My Business Management

Google My Business (recently rebranded as Google Business Profile) is a free tool that lets businesses control how their brand appears on Google Search and Maps. Management involves optimizing this digital storefront to improve local visibility, engage with customers, and drive sales